- Posts tagged B2B Marketing
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B2B Content Marketing - The Daily Numbers Podcast Episode 54
David Erickson and Pat Lilja discuss the challenges facing B2B marketers when it comes to content marketing.
LinkedIn Connectedness - The Daily Numbers Podcast Episode 48
David Erickson and Pat Lilja to discuss connectedness on LinkedIn and the business network's utility tor...businesses.
Inbound vs. Outbound Marketing - The Daily Numbers Podcast, Episode 31
David Erickson & Pat Lilja discuss the differences between old school and new school marketing..
B2B Tech Marketing Collateral - The Daily Numbers Podcast, Episode 23
David Erickson & Pat Lilja discuss effective B2B marketing collateral.
B2B Lead Generation - The Daily Numbers Podcast, Episode 7
Although 41% B2B marketing/IT professionals say personal connections and referrals are their top lead source, corporate websites (23%) are the clear leader in online lead generation, according to a study released in September 2011 by Demandbase.






