Finding Local Information - The Daily Numbers Podcast, Episode 5

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David Erickson and Pat Lilja discuss the latest Pew Internet & American Life Project survey in today's edition of The Daily Numbers Podcast.

The demographic portrait of the audience changes by topic, and often in turn reflects the platforms they rely on. For instance, if a subject is particularly appealing to older consumers, traditional platforms such as television news and newspapers are often the primary sources. On the other hand, if the subject is particularly relevant to younger adults, then the internet is likely to be the top source for that information. Read the rest at Pew Internet.

Tagged Baby Boomers Chart David Erickson Demographics GI Generation Generation X Generations Local Internet Marketing Local News Local Search Engine Marketing Media Consumption Millennials News Media Online Behavior Pat Lilja Pew Internet & American Life Project Podcast Silent Generation Statistics The Daily Numbers
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