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Online Buzz - The Daily Numbers Podcast, Episode 6
A 2011 poll from Cone shows positive word-of-mouth online was still more likely than negative word-of-mouth to have an effect on a purchasing decision, according to the respondents. And positive buzz increased its effect by 7 percentage points, to 87% of those polled. But at the same time, negative word-of-mouth had swayed 80% of respondents, up 12 percentage points from the year before.
Finding Local Information - The Daily Numbers Podcast, Episode 5
David Erickson and Pat Lilja discuss the latest Pew Internet & American Life Project survey in today's edition of The Daily Numbers Podcast.
The demographic portrait of the audience changes by topic, and often in turn reflects the platforms they rely on. For instance, if a subject is particularly appealing to older consumers, traditional platforms such as television news and newspapers are often the primary sources. On the other hand, if the subject is particularly relevant to younger adults, then the internet is likely to be the top source for that information. Read the rest at Pew Internet.
Facebook Content Timing - The Daily Numbers Podcast, Episode 4
Facebook posts made by retail brands during the overnight hours of 8 PM to 7 AM drive 20% more user engagement, in terms of like and comment rates, than posts made between 8 AM and 7 PM, according to a September 2011 report from Buddy Media.
