Product Videos Online - The Daily Numbers Podcast

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David Erickson and Pat Lilja discuss the use of online product videos and their role in converting sales.

Tagged David Erickson Online Video Pat Lilja Podcast Product Videos Retail Retail Marketing Statistics The Daily Numbers Video Marketing eCommerce eShopping eTailing

Cyber Monday Sales - The Daily Numbers Podcast Episode 46

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David Erickson and Pat Lilja to discuss the relevance of Cyber Monday.

Tagged Cyber Monday David Erickson Holiday Sales Online Retail Pat Lilja Podcast Retail The Daily Numbers Video eCommerce eTailing

Holiday eCommerce Sales - The Daily Numbers Podcast Episode 42

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Noelle Hawton joins David Erickson and Pat Lilja to discuss Black Friday, holiday shopping, and the rise of eCommerce holiday sales.

Tagged Black Friday David Erickson Holiday Sales Noelle Hawton Online Shopping Pat Lilja Podcast Retail Retail Marketing Statistics The Daily Numbers eCommerce

Mobile Transactions - The Daily Numbers Podcast Episode 41

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David Erickson & Pat Lilja discuss mobile transactions through both smart phones as well as through tablets.

Tagged David Erickson Mobile Commerce Online Retail Pat Lilja Podcast Retail Retail Marketing Statistics Tablet Computers Tablets The Daily Numbers eCommerce eTailing mCommerce

Online Privacy - The Daily Numbers Podcast, Episode 19

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David Erickson & Pat Lilja discuss customer online privacy concerns and what it means for businesses.

When asked to think about benefits and offers they would expect to receive in exchange for providing personal information, only 54% of consumers said they would expect improved customer service, while 55% would expect access to exclusive events/offers.

Scores for expectations of other basic benefits were below 50%, led by tailored offers based on buying behavior (49%). Forty-one percent would expect both advance information on new products and services and communications based on their preferences. Fewer than four in 10 consumers would expect benefits such as an easier buying process, preferential treatment, and product assortment improvements. Read the rest at Marketing Charts.

Tagged David Erickson Online Privacy Pat Lilja Podcast Privacy The Daily Numbers Trust eCommerce eTailing
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