Geofencing - The Daily Numbers Podcast, Episode 32

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David Erickson & Pat Lilja discuss geofencing, Square's new mobile payment app, Card Case, and why they're important for businesses. WATCH a demonstration of Square's Card Case app.

Tagged Card Case David Erickson Geofencing Geofencing App Local Internet Marketing Mobile Mobile Behavior Mobile Payments Pat Lilja Podcast Square Statistics The Daily Numbers eTailing mCommerce

Finding Local Businesses - The Daily Numbers Podcast, Episode 30

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David Erickson & Pat Lilja discuss how people find new businesses and just how far they will go to visit them.

Tagged Consumer Behavior David Erickson Local Internet Marketing Local Search Engine Marketing Online Retail Online Reviews Pat Lilja Podcast SEM SEO Search Engine Marketing Search Engine Optimization Statistics The Daily Numbers

Finding Local Information - The Daily Numbers Podcast, Episode 5

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David Erickson and Pat Lilja discuss the latest Pew Internet & American Life Project survey in today's edition of The Daily Numbers Podcast.

The demographic portrait of the audience changes by topic, and often in turn reflects the platforms they rely on. For instance, if a subject is particularly appealing to older consumers, traditional platforms such as television news and newspapers are often the primary sources. On the other hand, if the subject is particularly relevant to younger adults, then the internet is likely to be the top source for that information. Read the rest at Pew Internet.

Tagged Baby Boomers Chart David Erickson Demographics GI Generation Generation X Generations Local Internet Marketing Local News Local Search Engine Marketing Media Consumption Millennials News Media Online Behavior Pat Lilja Pew Internet & American Life Project Podcast Silent Generation Statistics The Daily Numbers
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